SANDI FRIEND - PHOTOGRAPHER Biog.
Sandi friend graduated with a BA Hons in photography from Blackpool college - Lancashire University. She has a wealth of experience and expertise in her field of portraits. Having worked with clients including The Independent Review and Men’s Health Magazine, EEDA, Angels and Urchins, Boots, Manchester United, Healthy Planet, The Lake District National Park, Junior Magazine, BBC, and Sprout Pictures.
Her unique vision, strong ideas, energy and project management and natural interest in people ensure the successful delivery of the Art brief or Commissioned project. A member of the Association of Photographers, she has been awarded a merit for her work and is now in demand on the photographic lecture circuit.
For most of her work, the emphasis is on portraits, images of real people. Shooting things like ‘Relative Values’ for the Independent Magazine, behind the scenes portraits at Manchester United, Booker long list writer Sarah Hall, Poet Jacob Polley, Darcey Bussell, actors such as Fay Ripley and Dominic West of ‘The Wire’ fame and most recently David Tennant and Stephen Fry.
Her philosophy, besides all the technicalities, is simple. A portrait in its essence is a collaborative process, so how the sitter responds to the experience and photographer is visible in the final image. If you enjoy it - it shows.
The eclectic mix of images on The website is both personal and commissioned images taken over a period of time and whilst visiting different people and places. Images inspired by travel, and fresh visuals. The photographs are the results of the authors response and visual connections to the people and environment.
A favourite project and consequent exhibition was for The Lake District National Park and it involved a trip back to the original core of her career as a photographer. A portrait-led shoot photographing aspirational people in an inspirational landscape. Six of the images have been lent to the exhibition by the L.D.N.P
Sandi has a highly regarded reputation as a children’s editorial, fashion photographer and for private children’s portrait commissions. “I love photographing children, the images are so important, honest and of ‘the’ moment. By their very nature children highlight that you can never go back. You often find that parent’s don’t realise just how important the pictures will become.”
Her work is in demand and is reflected by an impressive range of clients: Huggies, Practical Parenting, Covers and Editorial for Angels and Urchins Magazine alongside Advertising for Bunny London, Young England and Junior Magazine.